NanoFlick — Shot-by-Shot Video Guide
Malcolm Gladwell Take
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
🤔About This Video Story
Create your own cocktail-party treatise using the pseudo-academic chicanery of the Gladwell Approach.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
Provocative Question
00:06Start with a soft voice and a big question: "Did you ever wonder why..." and explain your question. Then say "I'm Malcolm Gladwell and I'll be explaining it to you as if you were a <inser insullt like 'toddler'.>"
2
Anecdote & Observation
00:10Tell a really stupid, melodramatic, drawn-out story illustrating the question. Dwell on the details. It should have a mystical, counterintuitive resolution.
3
The Puzzlement
00:05Reframe the key surprise of the anecdote and ask the question "Why?"
4
The Science
00:08Quote some made-up study from 1952, that shows some non-intuitive correlation as causal. Be amazed and expect your audience to too.
5
The Epiphany
00:07Now, use that study to explain your original question. State it as if it were a gift from the gods. Which it is. Since you're a god.
6
The Take-home
00:08Wrap it all up in a bow, restating the initial question. Ask people to send other questions for you to answer.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Time passages
Use transitions like Dissolve or Dip-to-Black to indicate passage of time
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
