NanoFlick — Shot-by-Shot Video Guide
Product Announcement
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
🪧About This Video Story
Video's a powerful way to launch and market your product. It allows you to demonstrate the product and humanize the team behind it, as well as make a personal appeal to the viewer.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
Introduction
00:08Introduce yourself, state your company and your role, as well as anyone else on-camera. Say that you're excited to announce your new product and say its name.
2
Description
00:07Shoot the product while you give a brief description and mention its benefit.
3
Success Story
00:10Mention compelling use-cases and testimony from early testers or users. It's best to show those people and have them deliver the testimonial themselves (you can import into your video). Or show *their* improved output.
4
Top 3 Details: #1
00:10Show the top three detail while you describe them and the benefits
5
Top 3 Details: #2
00:10Show the top three detail while you describe them and the benefits. Make sure the details are high-level and easily understood.
6
Top 3 Details: #3
00:10Show the top three detail while you describe them and the benefits. Mention how this compares with competitors or alternate solutions.
7
Humanize It
00:05Show the team and describe WHY you chose this pursuit, and how (and whom) you want to help with your solution. Speak to the team's effort, dedication and eagerness to release this.
8
Call To Action
00:07Ask the viewer to try give it a try. Be specific about the steps. Use text overlays or demonstrate them taking the action. Consider offering them (or their audience) an added premium or bonus for trying.
9
Sign Off
00:05Thank the viewer for watching and give them a way to contact you to discuss.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Time passages
Use transitions like Dissolve or Dip-to-Black to indicate passage of time
Multiple angles
Using multiple short shots with different angles is better than one longer shot.
Start wide...
...then move closer on subsequent shot for the scene.
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
