NanoFlick — Shot-by-Shot Video Guide
Retail Store Tour
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
🛍️About This Video Story
Provide a guided tour of your favorite store - either one you own, you work at or you enjoy shopping at. Use a variety of angles and keep the camera moving to make this lively.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
What & Why
00:06Introduce yourself and the store, saying BRIEFLY why you love it (as an owner, worker or customer). Then invite them to your tour! It's best to shoot this with the store behind you.
2
Store Exterior
00:03Brief shot of exterior. Make sure you include the surrounding area and signage. Comment on the location and hours.
3
Store Interior 1
00:04Show the interior just inside the door. Pan around and describe the store’s offerings.
4
Store Interior 2
00:04Show more of the interior from a different angle. Say what the store’s best known for.
5
Product Example 1
00:03Close-up shot of a typical product the store offers. Keep it short...we’ll have a few of these shots. Save your favorite for the last (4th) shot.
6
Product Example 2
00:04Close-up shot of another typical product. Pick a broad range of products and shoot from different angles. Show the personality of the store.
7
Staff & Services
00:06Show the staff and mention the expertise and any services that are available to customers. It's best to have fun interaction with them. Perhaps ask them their favorite product.
8
Product Example 3
00:04Close-up shot of another typical product. Say why it's best to purchase here vs other options (exclusive lines, store help, expertise, return policy, convenience)
9
Product Example 4: Your Favorite
00:05Show your favorite product and tell a personal story about how you discovered it or use it.
10
Closing
00:04Restate why you love it and suggest that the viewers come by to see for themselves. Mention any timely events or sales. Thank them and sign off.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Time passages
Use transitions like Dissolve or Dip-to-Black to indicate passage of time
Multiple angles
Using multiple short shots with different angles is better than one longer shot.
Start wide...
...then move closer on subsequent shot for the scene.
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
