NanoFlick — Shot-by-Shot Video Guide
Startup Critique
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
🔎About This Video Story
Break down the pros & cons of a startup pitch you've received.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
Introduction
00:04Introduce yourself and that you'll be providing feedback for the pitch you received for company x.
2
Context
00:07Tell the viewer about your background and qualifications to provide context to your feedback. You can also let the viewer know whether this feedback is for the PITCH presentation or for the COMPANY concept.
3
Overall Response
00:08Explain your broadest feedback on the venture. What's intriguing? What's the top highlight?
4
Strengths Part 1
00:10Transition to discussing the strengths of both the company and pitch. If you have a copy of the pitch, flip to the rear camera and narrate as you show. This is broken into 2 shots so you don't have to get it all at once.
5
Strengths Part 2
00:10Give another point about what was impressive about the company or pitch. Consider covering the strategy, team, product and market attractiveness.
6
Weaknesses Part 1
00:10Discuss where the company is most vulnerable, both with competitor and also with investor perceptions based on the pitch. Again, you have 2 shots, so you can split your thoughts accordingly.
7
Weaknesses Part 2
00:10Discuss additional perspectives where the company is vulnerable.
8
Assumptions
00:08Comment on the company's assumptions. Are they realistic? Should they be adjusted or broken out into further detail?
9
Suggestions For Business
00:08Share any suggestions you may have for the business strategy and priorities. These can be broad, or very specific product or marketing recommendations.
10
Respond To The Ask
00:08The pitch probably included an ask for funding sources or guidance. Go ahead and share that here if you'd invest, know someone who might, or need further info. You can also suggest other resources for them.
11
Sign Off
00:06Tell them good luck and sign off. If you're willing to review a revised pitch or would like to keep in touch, let them know.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Time passages
Use transitions like Dissolve or Dip-to-Black to indicate passage of time
Multiple angles
Using multiple short shots with different angles is better than one longer shot.
Start wide...
...then move closer on subsequent shot for the scene.
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
