Applying a brand kit to a template
Apply your organization's brand kit to a template, and understand what updates automatically when the kit changes.
A brand kit is your organization's branding, built and published by your admins in the dashboard. Applying one to a template means every flick made from that template starts out on-brand, with no one setting up a watermark or endslate by hand. Brand kits are available on Team plans and higher.
The payoff is consistency without the busywork. Your videos stay on-brand and on-message, the same quality whether they're shot by your CEO or your newest hire, and the people shooting still bring their own voice and creativity. It saves time, too: once a kit is on a template, the maker just shoots the shots and the brand assets are added automatically, with no manual steps.
Apply a kit
In the template editor, open the Brand Kit picker and choose a kit. Your organization's default kit is selected to begin with, as a starting point you can change, not a lock-in. Pick a different kit, or choose No brand kit to leave the template unbranded.
A kit sets any of these in one step. What's available depends on your plan: the basics come with any brand kit, and the richer video pieces come with Brand Kit Studio.
| In a Brand Kit | Added by Brand Kit Studio |
|---|---|
| Watermark | Intro and outro clips |
| Endslate (a still image) | A video endslate |
| Caption styling | Background music |
| Text-title styling | |
| Share tags | |
| Template icon | |
| A default Author Credit |
A kit also carries your brand colors and logo for reference; those show in the kit but don't change the video.
A kit only includes what your team wants in it, not all of these. A simple kit might be just a watermark and an endslate; a campaign kit might add an intro, outro, music, and caption styling for a stronger, consistent look, while still leaving the video maker plenty of creative room. Anything a kit doesn't include is left to the video maker's own settings, the same as a flick with no kit, so a missing element is by design, not a glitch.
Members can apply kits. Owners and admins can restrict this on public templates only (unlisted and private templates are never limited this way), in the dashboard under Settings → Access controls, with the "Brand Kit on Public templates" setting. If you can't apply a kit to a public template, that's the setting an admin would change. Whoever makes a flick from the template can still adjust the kit's settings on their own video; the kit is a consistent starting point, not a locked result.
What happens when the kit changes later
Your admins can publish a new version of a kit over time. When they do, your template updates in two different ways.
Updates on its own. The kit's look is read live from the published kit, not copied onto your template: a new logo, color, font, caption style, watermark, or intro/outro clip shows up automatically, with nothing for you to re-apply. The next flick anyone starts from the template picks up the new look. Flicks already finished or in production aren't changed: they stay on the version they began with, and each maker gets their own opt-in prompt in the app (covered in the last section).
Waits for you. A few things are copied onto your template the moment you apply, so your own edits are never overwritten behind your back: the share tags, the intro and outro prompt and transition, the template icon, and the Author Credit. These stay as they are until you choose to pull the update.
When a newer version exists, the editor shows an update banner at the top of the template. It lists what changed in each version since you applied, along with any note from your admin, and offers three choices:
- Re-apply Brand Kit pulls in those snapshotted changes. If you'd customized any of them, this replaces your version of them, and you get a short window to undo.
- Skip this version hides the banner until an even newer version is published.
- Remind me later dismisses it for now; it returns the next time you open the template.
Does this change flicks people already made?
No. A flick is pinned to the kit version it was made with, so republishing a kit never silently changes a video that's already finished or in production on someone's phone. Each person sees their own update prompt in the app and decides for themselves. See Your brand kit in the app for that side.
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