NanoFlick — Shot-by-Shot Video Guide
60-second Elevator Pitch
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
⏱️About This Video Story
Very brief company pitch. Re-shoot shots if necessary to keep them short. It also helps if you shoot in interesting or varied environments, and use visual elements: product sketches, customers, feedback.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
Intro & Core Proposition
00:06Quickly say your names (nothing more...bios are later), then say "We're building <product> for <target market> to <benefits to customers>. Look up "XYZ pitch" on the web for guidance.
2
The Problem
00:08Describe the nature of the problem your solution solves.
3
Market Size
00:06Quantify the size of the market and your revenue potential.
4
Your Solution
00:10Show your service and describe a bit of detail (10 seconds) on your product or service. Highlight only the most magical or highly-differentiated part, or the "glue" to keep customers loyal.
5
Your Unique Insight + Your Unique Team
00:09Talk about why YOUR solution will prevail, and why YOUR TEAM is the one to pull it off
6
Current Status
00:06Describe how far you've gotten: product development, customer learnings, market traction, funding, etc.
7
Summary
00:08Provide a quick summary of everything you've said. Include your most impressive number, claim or accomplishment.
8
The Ask + Goodbye
00:07Make an ask: funding, advice, referrals, try the product. Then thank them for watching.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Time passages
Use transitions like Dissolve or Dip-to-Black to indicate passage of time
Multiple angles
Using multiple short shots with different angles is better than one longer shot.
Start wide...
...then move closer on subsequent shot for the scene.
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
