Bill Youstra

Connect daily with your patrons and followers by sharing the inspiration and details of a signature cocktail. It's best if it's described by a bartender at the bar. Make this while you have a sample available to shoot as a close-up. Consider making several at once.

Introduce your customers and potential customers to the people waiting to serve them. Humanize your business and highlight the product/services offered and about your team’s dedication and attention to detail.

Introduce your customers and prospects to the people waiting to serve them. Humanize your business and highlight the product/services offered and about your team’s dedication and attention to detail.

Near the end of a trip, guests can share their experience with the travel, the destinations and the experience of working with Canada Rail Vacations

Keep a diary of your trip and a few stops along the way. Keep your shots SHORT and use different angles for variety. Consider adding voiceovers to narrate the experience afterward.

A quick basic process video with "before" and "after" shots.

Help others think through their deck plan by discussing yours, showing the result and sharing your decision-making. It's best to shoot this throughout construction, but you can also create an excellent video after the deck's completed.

When you can’t find a story template that suits you, use this one. You can add more shots as is necessary.

When you can’t find a story template that suits you, use this one. You can add more shots as is necessary.

Improve your listing and chance of selling by adding a brief video. Videos must be either square or vertical aspect ratios, so shoot this in portrait mode.

Spread the word on a favorite nonprofit you donate your time and/or money to, and encourage others to consider doing the same. It's best to shoot this at one of the organization's events.

Structured review of a hotel, showing interior, exterior, room, amenities and dining, all following SEO optimal guidelines. Google maps limits the length so pay attention to shot lengths. Save to your camera roll then import to the Google Maps app as you write the review.

Taste 2-4 glasses of different wines, identifying strengths & weaknesses and sharing your favorite.

Take your viewers behind-the-scenes, to see the equipment, ingredients, staff and care that go into every meal. Make it personal by commenting on special equipment or dishes, introducing staff, and sharing background or anecdotes, as well as tips for dishes and specials.

Share why you love a favorite restaurant. This is different than a review; it's for loyal customers to share their history and loyalty with a particular spot. Best if shot outside and inside the restaurant.

Provide an overview of branded merchandise available, and highlight 3 specific items.

Order everything (or at least a few) on the dessert menu then do a speed round of reviews.

Invite your customers to learn about the origin, influences and priorities of your store. Sharing your experience and backstory will humanize the establishment and make it more warm and connected to the community.

Show someone being authentically themselves: pursuing their passion, expressing their identity, or taking a bold stand. Doritos is their companion, not the focus. Your creativity: whose story you tell, what "bold" means to them, and the lifestyle world you create.

Show the surrounding neighborhood: parks, shopping, sports, fitness, activities, restaurants, parking, entertainment and anything else that guests might want to learn. Along the way introduce any relevant people (hosts, maitre ds, chefs, owners, trainers, etc).

Walk through the options for restricted diets. For diners, it’s an opportunity to share your knowledge and experience. For restaurants, it demonstrates your breadth of options, hospitality and care for all diners.

Many programs require that the video be in a single take, so this is for perfecting your pitch (rather than final submission). Use this to compose and review your response. Once you have the content down, practice doing in one take and record with your camera app or the application website.

Share a warm holiday or seasonal message with your customers. Decorate your store and make it festive, and add a background music track to the video.

Create a memory of a visit to a museum, historical site or other attraction