NanoFlick — Shot-by-Shot Video Guide
Restaurant Merch Tour
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
👕About This Video Story
Provide an overview of branded merchandise available, and highlight 3 specific items.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
Introduction
00:05Either in front of the restaurant (with signage visible) or inside, introduce yourself and say you'll be providing a quick review of the merchandise at <restaurant name>.
2
Restaurant Overview
00:08First, describe the restaurant: where it's located, the style and theming, and what it's known for. If you're a customer, say why you're loyal to it.
3
Merchandise Overview
00:06Scan the offerings. It's best to do so with the actual items, but if necessary, you can scan a catalog, brochure or website. As you do, comment on the breadth of the offerings.
4
Item (1)
00:04Shoot a close-up as you say it's name, general description, price, and your personal take. The next shot will also be of this item, so you can save some commentary for that shot.
5
Reverse Angle (1)
00:04Reverse the camera and show you with the item. This is most appropriate with apparel, but works with other items to show it from a different angle.
6
Item (2)
00:04Shoot a close-up as you say it's name, general description, price and your personal take. You'll show it in a bit more detail in the next shot.
7
Reverse Angle (2)
00:04Reverse the camera and show you with the item. Either try it on, pose with it or show it from a different angle. You can also shoot a close up of some detail.
8
Item (3)
00:04Shoot a close-up as you say it's name, general description, price and your personal take.
9
Reverse Angle (3)
00:04Reverse the camera and show you with the item. Share more commentary as you show it from a different angle.
10
Wrap Up
00:07Say which item is your favorite while showing it. Comment on the other offerings in general. Thank the viewer for watching and sign off.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Time passages
Use transitions like Dissolve or Dip-to-Black to indicate passage of time
Multiple angles
Using multiple short shots with different angles is better than one longer shot.
Start wide...
...then move closer on subsequent shot for the scene.
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
