NanoFlick — Shot-by-Shot Video Guide
Meet The Retail Staff
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
👋About This Video Story
Introduce your customers and potential customers to the people waiting to serve them. Humanize your business and highlight the product/services offered and about your team’s dedication and attention to detail.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
Exterior Shot
00:06Show the outside of your business (including any signage or displays). Introduce yourself, and say how you want to introduce the viewers to the team. Mention the store name and location.
2
Introduction
00:05Tell viewers: "Before you meet the team, I'd like to give you an overview of the store."
3
Store Overview
00:07Walk through the store, showing highlights while you describe the store, it's history (if interesting), and the products and services. Highlight what makes the store special. Keep this very brief.
4
First Staff Member
00:07Now say you'll be introducing the team. Then have the first one say their name, their role, and their favorite product, service or experience at the store.
5
Next Staff Member
00:07Have the next one say their name, their role, and their favorite product, service or experience at the store. Use a variety of backgrounds and camera angles.
6
Next Staff Member
00:07Have the next one say their name, their role, and their favorite product, service or experience at the store. If a shot goes poorly or is too long, re-shoot that shot.
7
Next Staff Member
00:07Have the next team member introduce themselves. You can add more shots if you have a bigger team.
8
Group Wave & Sign Off
00:05Get the whole team together for a friendly wave. Thank the viewer for watching and invite them to stop by and say hi.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Time passages
Use transitions like Dissolve or Dip-to-Black to indicate passage of time
Multiple angles
Using multiple short shots with different angles is better than one longer shot.
Start wide...
...then move closer on subsequent shot for the scene.
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
