NanoFlick — Shot-by-Shot Video Guide
Local Store: Our Story
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
📜About This Video Story
Invite your customers to learn about the origin, influences and priorities of your store. Sharing your experience and backstory will humanize the establishment and make it more warm and connected to the community.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
Intro
00:05In front of the storefront, introduce yourself and the store and say you’ll be providing the history and inspiration.
2
Background Of The Founder
00:10Describe the personal and business history of the founder that led them to the point of opening the store or location. You can show old photos of them while you describe.
3
Decision To Open
00:08Describe the circumstances that led the founder to consider opening the store or this location.
4
Business Decisions & Tradeoffs
00:10Describe the various concepts, locations, themes and other details considered, and how they settled on their initial approach. Include inspirations and models they followed. Show photos as you describe.
5
The Opening
00:10Describe the events and fun facts about the store opening and first weeks or years.
6
What’s Changed
00:10Describe how the store and its offerings have evolved and changed over time: products, services, layout, design, and the role it’s played in the surrounding community.
7
What’s Not Changed
00:10Now speak to the values and attributes that haven’t changed: services, goals, traditions, events, priorities.
8
Wrap-Up
00:07Thank the viewer for watching and invite them to visit soon to enjoy the experience the founder envisioned.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Time passages
Use transitions like Dissolve or Dip-to-Black to indicate passage of time
Multiple angles
Using multiple short shots with different angles is better than one longer shot.
Start wide...
...then move closer on subsequent shot for the scene.
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
