Custom Commercial Real Estate Capabilities Pitch

Introduce yourself and your firm. "Hi X, I'm Y and I'm reaching out from Z because it looks like we could help with some of your goals." Try to shoot with an interesting background. Be on-the-go or in an active place.

Everyone likes to hear about themselves, so tell them what you know about them, their background, experiences, accomplishments. Compliment them; relate to them; admire them.

Now talk about their company and their role in it. Mention something newsworthy and related to their publicly stated goals, and how that's why you're reaching out.

Describe your understanding of the situation or challenge that they're facing. Acknowledge that your perspective is as an outsider, and you'd love to chat to understand it better.

Show a very brief overview of a property or location that may be relevant. Explain why you think it might be a fit. Don’t oversell; you want to tease them so they’ll reach out for more.

Show a very brief overview of ANOTHER property or location that may be relevant. Explain why you think it might be a fit. Mention that you can find a few others after learning a bit more about their needs.

Describe your services and capabilities. It’d be best to do this in your office, walking around so they can see your operation.

Share the results you've achieved for other companies like theirs. It's best if the results are quantified numbers and/or the companies are in their category or big names.

Thank them for watching, summarize why you reached out. Add that you'd like a quick chat to better understand their goals, share some best practices from other clients and offer some new ideas.