NanoFlick — Shot-by-Shot Video Guide
Dental Or Orthodontic Practice Tour
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
🦷About This Video Story
Introduce your practice, location, resources and staff to prospective and patients. This helps families get comfortable and humanizes your business. It also works well in your Google maps listing.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
Introduction
00:02Introduce yourself, the practice and location, and invite the viewer to your tour! It's best to shoot this with the building, lobby or sign behind you.
2
Reception
00:03Pan around the check-in and waiting area, commenting on amenities and staff who are present.
3
Operating Space (1)
00:04Show one of the operating spaces, commenting on the equipment in general. You don't have to go into too much detail. You'll highlight a specific piece of equipment later.
4
Operating Space (2)
00:04Show another angle of the operating spaces, commenting on the staff - how they're different/better (qualifications, patient care, experience)
5
Equipment Or Process Detail
00:07Showcase an innovation, piece of equipment or a process that demonstrates the sophistication and care of the practice. Comment on the unique benefits to patients.
6
Medical Staff
00:06Show the staff and mention the expertise, experience and care they provide, highlighting what's unique about the team at your practice.
7
Supply, Fabrication, Sterilization
00:04Show any behind-the-scenes aspect of delivering care that may not be obvious to patients.
8
Office & Support Staff
00:03Introduce the support staff and speak to how responsiveness and follow-through are critical value.
9
Optional Testimonial
00:06If appropriate (and with permission), show a patient during or after an appointment, sharing their experience with the practice. Ask them to be BRIEF. Reshoot if necessary.
10
Closing
00:08Back in reception, comment on your overall approach and differentiation regarding patient care and operating your practice. Thank them for watching and invite them to contact you.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Time passages
Use transitions like Dissolve or Dip-to-Black to indicate passage of time
Multiple angles
Using multiple short shots with different angles is better than one longer shot.
Start wide...
...then move closer on subsequent shot for the scene.
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
