NanoFlick — Shot-by-Shot Video Guide
PR Outreach
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
📣About This Video Story
Share your story with reporters, bloggers and others. Keep it personal, brief and focused on the goal of making them curious and attracting a discussion.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
Introduction
00:06Introduce yourself and state the best story hook for someone covering you.
2
What It Is
00:08Very briefly, show and explain what the product/service is, and how it benefits customers. Add or import shots (including screen recordings) if necessary, but only show key/core benefits.
3
Why? And What's Different?
00:10Expand on that story hook. Why did you pursue this product, and what's different about it (relative to substitutes & competitors). Flex with your most impressive claim (investor, team, customers, growth, fundraising).
4
History
00:12Tell your origin story BRIEFLY, with any humanizing or interesting anecdotes.
5
The Journey: What You've Learned
00:10Tell your origin story BRIEFLY, with any humanizing or interesting anecdotes. Share 1-2 lessons learned, including conflict, dead-ends and other tribulations.
6
Why Now?
00:07Give timely detail that make this story relevant RIGHT NOW: funding, product launch, new features, customers or markets.
7
Ask For Meeting, Thanks & Sign Off
00:08Ask to discuss further and share more of the story. If you have freebies/discounts for audience, let them know. Then thank them and say goodbye.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Time passages
Use transitions like Dissolve or Dip-to-Black to indicate passage of time
Multiple angles
Using multiple short shots with different angles is better than one longer shot.
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
