NanoFlick — Shot-by-Shot Video Guide
Restaurant Profile: Our Ingredients
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
🥬About This Video Story
Share how you source and combine ingredients for your restaurant, highlighting the quality and care of your choices, and how they deliver better experiences for diners. If you can, show the ingredients at the various suppliers: butcher, produce supplier, farm, etc.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
Intro
00:07In front of the restaurant, have the chef or kitchen staff introduce themselves and this video, saying they’ll be taking viewers behind the scenes to see the ingredients and care that goes into preparing their meals.
2
Overview Of Sourcing & Values
00:06In the kitchen or a produce, farm or other appropriate setting, share your philosophy and values and how you prioritize ingredients.
3
First Ingredient
00:10Discuss your first ingredient. Where you procure it, how you evaluate it, and how it makes a difference in particular dishes. If you can, shoot a close up shot as you point out the features.
4
Next Ingredient
00:10Discuss your next ingredient. Again, highlight your supplier and the characteristics you look for. If you have any personal or historical notes, share those as well.
5
Next Ingredient
00:10Discuss your next ingredient. You can add more shots if you’d like to highlight additional ingredients.
6
How It Comes Together
00:08Back in the kitchen, show a dish that shows how the ingredients combine to create your signature flavor. This should show the creativity, care and flair you bring to every dish.
7
Wrap Up
00:10In the dining room or kitchen, reiterate the care you take in selecting ingredients and composing your recipes. Invite the viewer to visit and try a few dishes to taste for themselves.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Time passages
Use transitions like Dissolve or Dip-to-Black to indicate passage of time
Multiple angles
Using multiple short shots with different angles is better than one longer shot.
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
