NanoFlick — Shot-by-Shot Video Guide
Retail Behind The Scenes
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
🎦About This Video Story
Give your customers a peek behind the curtain! Show the daily process, the hard work, and the fun that goes into your business.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
Team Interaction
00:06Capture a fun or collaborative moment with your staff.
2
Introduction
00:06Shoot yourself in front of the store before entering. Introduce yourself and the store and say you'll be sharing a behind-the-scenes tour of <store name> and what makes it special.
3
Morning Prep
00:07Show a key morning task, like stocking shelves, preparing coffee, or setting up a display.
4
A 'Secret' Task
00:09Show a part of your business customers don't normally see, like receiving inventory or a custom creation process.
5
Customer Experience
00:06Show staff collaborating to assist a customer and solve their problem. You can either include the customer (get permission) or shoot them from a distance with no identifiable features.
6
Another Customer Experience
00:06Show a different example of staff creating value for customers in a way that's unique for your business.
7
Closing Time
00:06Say goodnight and show the process of closing up shop. Thank customers for their support.
8
Opening Up
00:06Show the process of opening the store for the day. Unlocking the door, turning on the lights, etc.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Time passages
Use transitions like Dissolve or Dip-to-Black to indicate passage of time
Multiple angles
Using multiple short shots with different angles is better than one longer shot.
Start wide...
...then move closer on subsequent shot for the scene.
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
