NanoFlick — Shot-by-Shot Video Guide
Retail Customer Testimonial
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
🎤About This Video Story
Feature a loyal customer sharing their positive experience and highlighting a favorite product or service. Authentic testimonials are powerful for building trust.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
Introduction
00:06In front of a meaningful backdrop (the storefront or a vibrant display or shelf of product), briefly introduce the customer and mention they're a regular at your store. Get both of you in the shot.
2
Customer Experience
00:08Have the customer share how they came to know of the store, what they rely on it for, or what makes it special for them. Keep responses BRIEF and re-shoot if necessary.
3
The Favorite Find
00:08Have the customer show their favorite product they purchased from you and explain why they love it. If they want to do a more detailed review, add another shot.
4
What's Next
00:06Have the customer describe their next goal or project that will have them back in the future. Again, keep it BRIEF.
5
A Big Thank You
00:07Thank the customer for their support and for sharing their story. Thank the viewer for watching and invite them to visit soon.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
