NanoFlick — Shot-by-Shot Video Guide
Retail How-To
Use this guide to quickly create a video for TikTok, YouTube, Instagram, etc.
✅About This Video Story
Educate your customers by demonstrating a product's features or a useful technique. This builds your authority and helps customers get more value. For some shots you may want to use a tripod or have a colleague shoot the video so you can concentrate on the demonstration.
How to Make a Great Video
Shoot each of the shots and keep the duration to the bare minimum. We've included instructions for each shot to create a short, fast-moving video your friends and followers will love. When you're finished shooting, just combine all the shots and you're done.
Find this template in the free NanoFlick app.
Video Shot List
ShotDescriptionLength
1
Intro & The Goal
00:06In front of your place of business, introduce yourself and the product. State what you'll be teaching the viewer, e.g., 'Today I'll show you the best way to style this scarf.
2
What You're Using
00:06Before demonstrating, comment on the materials, tools or products you'll be using, especially the product you'd encourage viewers to try. Explain why you use that particular item.
3
First Step
00:04Show the first step. Use clear, simple language and a close-up shot.
4
Next Step
00:04Show the next step. Describe the approach you're taking and why.
5
Next Step
00:04Show the next step. You can add additional shots for additional steps.
6
Final Result
00:08Show the finished result. Pan around it to show it from different angles. Discuss other approaches or choices you could have made, and how it would alter the result.
7
Pro Tip & Sign Off
00:07Offer one final 'pro tip' and invite viewers to come to the store with any questions. Thank them for watching. Consider shooting this with the storefront in the background.
Top Video Tips
Keep it short...
...then cut it even shorter. Usually under 90 seconds for a serious video; under 30 for a fun one.
Keep it moving
Make sure each shot has a point...and get to it fast! No fluff or filler.
Tell a story
Stories need structure. Make sure you've got a beginning, middle and end.
Know the audience
Family will watch a 2:00 video. Everyone else gets bored after 45 seconds.
Focus on people
Go easy on transitions, filters, etc. The best content is people relating.
Time passages
Use transitions like Dissolve or Dip-to-Black to indicate passage of time
Multiple angles
Using multiple short shots with different angles is better than one longer shot.
Video Timeline
Timeline
This story template (and hundreds more) is built into the free NanoFlick iOS app. Download now for the fastest, easiest way to get this done. It'll coach you through every shot and automatically assemble your video for instant sharing — no editing required.
